Am laufenden Band

Task

Creation of a game celebrating the "50th anniversary of German TV" for ARD-online. Reminiscent of the 70s TV-show "Am laufenden Band", a game should be developed that is based on Flash 5 and has a 70s look about it. It should appreciate 50 years of German TV-history without having the over-used quiz-show-character.

Approach

consideration of TV-Highlights of 5 decades
design and atmosphere reminiscent of 70s TV entertainment
user-friendly, modern layout close to the original format
individual elements of game have educational character and are aware of history

Solution

concentration on 70s TV-genre
backing of homepages community by creating various levels and highscore rankings
training of short- and long-term memory with visual and typographical elements

Positive Result

more clicks
engage the viewers
appreciation of 5 decades of ARDs achievements
feedback in print media

online

http://www.daserste.de/50jahre/kult.asp < back