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alfredissimo! Relaunch

Task

Relaunch and redesign of the internetperformance of alfredissimo.de.

Approach

• change from service tool to emotional designs
• definition of new target audience
• adaption of new style-guide
• involvement of the target audience with systematic monitoring

Solution

• new graphics, new informational architecture and new functions
• backing of homepage's existing community by creating more sophisticated valuation-tools and opening towards external elements

Positive Result

• more visits and clicks
• use of inhouse synergies re. content
• sophisticated Content Management System

online

http://www.alfredissimo.de/

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