Berlin, Berlin Homepage und Jump & Run Spiel

Task

To create a basic make-over of the characteristics of the ARD-webpage and to implement a sense of dynamic and freshness with the start of the second series. An online-competition needs to be integrated, the fans and viewers should be engaged directly.

Approach

dynamic realisation with moving elements
design focusing on target audience
online-game is as fast and energetic as TV series

Solution

consequent focus on target-audience
dynamic elements
colors and style reminiscent of night-clubs
"Lolle rennt" - a jump-and-run-game with complex and sophisticated technical solutions
creation of a game which allows integration into webpage that establishes a uniform and consistent platform.

Positive Result

higher engagement of viewers: frequent viewers emails and participation in chats and forum
increase in klicks
Berlin Berlin, webpage under the Top 3 Sites of the whole range

more

Berlin, Berlin Relaunch continue > < back