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City-Guide

Task

Arrangement of an interaktiv cityguide by DasErste.de, in wich the stars of seven different programs intruduces there hometown

Approach

• Lucid graphical evaluation of a complex structure, in which seven series, seven cities; the complementary stars with their advices and hot-spots are embedded in a suitable overall picture
• Cooperation of TV Today and DasErste.de

Solution

• Detailed listing of all the stars’ hot-spots and the complementary map, in which the locations are signed
• Mobile elements of the design
• Each two weeks a different serie and city is introduced and upgrades the City Guide

Positive Result

• Crossmedia Usability of the contents emphasizes the outward effect
• Intensification of the viewers’ relation through the personal approach of the stars
• Enhancement of the resting time on the website

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